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Organizational Media Futures is a blog on the evolving nature of media technologies and organizational change. Students and faculty contribute to this blog as members of the Cal State East Bay Media Futures Group, a nonprofit think tank emphasizing foresight as a critical tool for creating sustainable initiatives local and global.
2 comments:
Comments on readings:
"Building Future Scenarios"
This reading was a great break down of exactly what a future scenario is and why companies need to employ there use more then ever. I was a little confused as to how building these future scenarios would benefit companies, but after reading this explanation I can see that it is only through creating allot of scenarios and testing how your plans or product will do in them that you can truly get the most out of this technique. If your plan or product does well you can be more assured of the future.
Comments on readings:
"Scenario Practice "
This was a good blue print for how to do Future scenario planning. I enjoyed the examples given and they helped me to understand key terms better. I found the section on driving forces to be the most beneficial.
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