Friday, November 30, 2007

Lyric and Explanation- Tonia

"These Places I've Been Fired"
These places I've been fired
'Cause I need enjoyment
Not just plain employment
These places I've been fired
I just came from John Deere
Can I get a job here?

In chapter 3, the human resources approach is introduced and addresses employee creativity and organizational structure. In this approach the goal is to motivate the employees through dialogue and increased productivity will come as a result. “Situations are symbolic constructions of reality that are individualized according to personal needs, desires, and interest” (Eisenberg, Goodall Jr., Trethewey 93). If an employee feels like they are being personally fulfilled on a job they will most likely be more committed to the mission of the organization.
In “These Places I’ve Been Fired”, by Wannabemustangjockey, the individual expresses that just being employed is not good enough. While on the job an employee wants to enjoy their work. Most employees want to feel a sense of achievement and motivation. If they lack one or both then the job becomes a duty that seems dead end. Productivity decreases and the organization suffers along with the individual. In this poem the individual gets fired most likely because they were slacking off and not meeting the expectations of the company. The person then uses their last place of employment to get a job elsewhere in hopes of a different experience. Generally most people go from job to job until they find a company that has taken on the human resources approach in creating an atmosphere of satisfied employees whose personal and professional desires are being met so that the organization in return will benefit.

Gattaca- Tonia Rivera

In the movie “Gattaca”, your genetics determined how far you were to go in life. Those who were healthy were called “valid” and those with any kind of genetic disability were called “invalid”. The “invalids” were outcast and expected to have a shorter life with little to no success. That was until Vincent came along and proved that one’s destiny lied in their own hands. In chapter 7 of Organizational Communication, identity is defined as “how individuals position themselves in the world through language and action”.
My first observation of the movie was the fact that Vincent did not allow his genetic disability to take control over his life and predict his future. He positioned himself among the elite and became as one. He did not identify with being “invalid” and therefore he did not position himself to live as they lived. Vincent spoke as an elite and was identified among the “valid”. He lived longer then was told to his mother and did more then society said that he could do. A question was asked in Organizational Communication, that I believed was answered by Vincent in the movie and that question was, “are you a character in someone else’s story or are you the author of your own? Vincent’s identity changed when he changed his position from victim to someone with the victory.
My second observation in the movie was Irene’s lack of assertiveness. When the director told her that she would be the contact person for the investigation she was not firm on the fact that it would cause her to fall behind in her work. In chapter 7, studies were done on the difference between how women and men communicate in the work environment. The result of that study implied that women did not know how to ask for what they wanted. Their approach was too willing to accept what they were given, whereas men were firm and stood their ground longer until they got what they wanted. Irene was identified as an “invalid” and submitted to that status because of her genetic disability. For that reason she was treated with less value and accepted that spot in life. She reacted quite different from Vincent, who was not going to allow anyone to convince him that he was less capable then anyone else.

News Analysis Assignment- Tonia Rivera

In the article “Should You Trust Toys From China?,” the issue of globalization surfaces when a toy gets recalled that wasn’t made in the US. Many of the toys that our children play with are made in China because of the low cost of production. Companies outsource their work to companies like China so that they are able to profit more by only having to pay employees a small fraction of what employees make in the US. According to the Consumer Product Safety Commission, there were “61 toy recalls in 2007, 19 of which involved violations of the lead paint standard” (Should You Trust Toys From China). This finding is alarming to those parents who initially had put their full trust in companies to only release those toys that had tested safe for children.
Globalization’s driving force involves money and therefore, safety is secondary. The public is demanding that safety is taken more seriously and expecting in the near future for companies to step up their safety measures. A publisher of Toy Tips stated that, “A billion toys in the country are from China. A lot of toys made in China are fine.” This publisher’s statement is not enough assurance to a parent whose child’s safety is put on the line when they buy their kid a toy made in China. The probability that the toy may not be fine raises eyebrows and issues of safety for kids. We as consumers don’t want a billion toys to be fine instead we want all the toys to be fine. No child’s well-being should be put on the line because they are playing with a toy that did not undergo rigorous testing for safety. China is not the problem, taking shortcuts is. The recalls done in 2007 should teach companies that our children are not guinea pigs and their standards must be raised in order to protect the safety of the children.

Thursday, November 29, 2007

LaPorche Carlisle-Insight on the speaker

I thought the speaker Mike Liebhold was very excited to come and share what he does and how his organization plans for the future. What really made the talk interesting was that he was enthusiatic and very insightful. I enjoyed when he talked about maps. How they are not just going to be for building but for everything we plan. I thought that was a good prediction because instead of planning out on paper and words we will have symbols and shapes. Also he was open to questions during his presentation, that was helpful because alot of what he was talking about was exciting to hear and people may have more than one question or comment. He pretty much answered all of mines without me asking. He made it more understandable on why the future is important to plan for.

Joan- Mass Advertising Scenario Story Development

Mass Advertising Scenario Story Development
In the year 2017, the world will be like a big news paper because advertisements will be everywhere. No one will care about these advertisements because during this time, it relates to your true identity without tracking what your real interests are. Advertisement will be like a shotgun effect. This means advertisers will not target anyone on a personal level based on age, economics, sex, and ethnic background. For instance, Coach is an expensive luxury brand for women’s purses. This will probably be advertised in any area no matter how poor or rich the region is. Since it will be the year 2017, people will do ordinary things people do now but with more advance technology than ever. Our group came up with an advertising company named Futurescope. We will consult our clientele with assistance with marketing their products. At our job, people will have open floor plans and open communication. For example, there would not be any cubicles. Because Utopian View will be enforced in our company, everyone is going to be equal no matter what their position is. Utopian View will improve our productivity and work life. Everyone will have better medical and benefits while working at Futurescope. Open communication will consist of opinions, evaluations, and feedback among colleagues. To have open communication improve more effectively, our organization would like to include Quality Improvement Teams, as discussed in the book. Quality Improvement Teams are people who would like to help improve client satisfaction, team performance, and reduce costs. Work will have a new meaning of a perfect environment. People will get up in the morning because they love to go to work because it is a very comfortable place.
In the larger-scale forces, this scenario will cover more social attitudes than any. Supportive Communication will be added to Futurescope. This means our organization will “emphasize on active listening and taking a real interest in employees is even more useful” (288). This will help our employees become more equal. There will be no outcast. No matter what people wear, think, act, etc it will be all equal. On the quality scale, people will be happier, stress less, and live longer because communication will be much better.
In our day and age, we are on the verge of a communication crisis. We are unhappy at work because many of us have to balance out family, work, and school. That is why 2017 will be a better place to live. No one will be in competition. We will have a more peaceful society because of the better psychological environment we are going to have in the year 2017. All stocks will be approximately the same. Most stocks will go up high in percentages. No stocks will ever go down drastically to make our economy worst. No, you shouldn’t kill yourself later because we will have a better life if you wait. Standards will only change in terms of better technology. By the year 2017, we will have better communication technology. Just like in chapter 8, Virtual Teams will be incorporated at work. Because of our clientele is geographically everywhere, Futurescope will have a range of technological tools to support our clientele geographically to efficiently work together across time and space in what are called virtual teams. Microsoft will still be around along with other word document softwares. There would not be any competition between the softwares because all companies have an equal opportunity to succeed. There will be less biased people.

Speaker on 11/20/07

I really enjoyed the speaker and one thing that I found interesting that he mentioned was the media scape. I like the idea that people in the future will be able to not only track where they are with the GPS system but also will be able to hear stories about the location. So eventually everywhere a person goes with the GPS system they will be able to get some kind of background information. Having the ability to access stories that pertain to where you are physically will make a person feel more connected. This feature will be great for people trying to find the best place to buy a house. Getting history from the stories that make up a neighborhood could play a role in helping an individual find whether or not the area would prove suitable for them.

Tonia Rivera

Speakers Comments-Lisbeth Cervantes

I thought the speaker that came to talk to us last week was great. He was obviously a very educated man and is well seasoned in his field. I thought the whole process of how they come up with future scenarios was interesting. The chart he showed us that had different pictures on it looked like a time line and I thought that was cool how they did that. I looked like a collage. I also found it interesting how he spoke about the predictions he had made in the past that have come to pass, especially when he said that he predicted in the 80's that everyone would have net capablities and how it was to be the future.

Mike Liebhold

I thought it was very cool of Mike to come and speak to our class. I feel like I never have guest speakers in classes anymore and it's always nice to hear from someone who is working in the field that you are studying. His presentation was greta and he gave us so many examples of what the institute can do and what it has to offer. The fact that they are planning things for ten or so years from now is amazing. I never think about the future that way, just what will I be doing personally, so it's nice to hear someone who is thinking about it. I loved hearing that one my day cell phone will be just as good, and possibly, better/faster than my home computer/laptop! (considering I'm on the go more than I am at home). Overall it was a great discussion and thank you Mike for taking time out of your day to speak to us here at CSUEB!

Mike Liebhold

I found Mike's discussion very interesting but at the same time I had an issue with a lot his future vision. To me it sounded as if for most of this digital tagging to take place as he described, there would have to be thousands of individuals willing to take the time and effort to actually research and post the information free of charge. This assumption seems based on there being all of the fans of this new type of media willing to take there time so others can share in this digital information gathering. Obedience really comes into play for me because I feel a lot of society is not going to care about all this tagging or virtual themeparks and are not going to participate. This will happen much in the same way many people backlash now against social networking sites like myspace, and facebook. Those wanting actual human communication may steer away from this type of technology and end up creating two groups of people: a plugged-in group, and a face-to-face contact group.

Wednesday, November 28, 2007

Mike Liebhold

Mike talked mostly about what type of technology will be available in the future and how it can effect the world and our daily lives. Some of the concepts he discussed was Context Aware Computing, Cloud Computing, Abundant communication, Sensor Fusion, and Augmented Realities. Out of all these concepts, I found Cloud Computing to be the most interesting because my company is starting a sister company next year that is similar to that concept. It is a SaaS (Software as a Service) hosting company. SaaS hosting is where there is a network hosts a platform where software can be used in some sort of UI(user interface). I believe in the future as connectivity becomes faster this is how mobile devices will work. All of the complex computations will be done on a "Cloud Computing" network but the information will be shown on some sort of mobile device. This will make mobile devices as fast as super computers!

Guest Speaker: Mike Liebhold

Posted by Jessica Jordan

I enjoyed the class presentation by our guest speaker Mike Liebhold and particularly, I took interest in the mention of GeoRss and its application in the future. I expect that GeoRss will add to the online world becoming a part of our real life experiences. I like how GeoRss takes an Rss feed and serves to represent a location. I understand it to be a form of geo tagging where language is translated into points, lines, and boundaries to describe a location. For me, GeoRss is useful because I love to travel and with this technology I will be able to blog about a vacation and use real life criteria such as maps and images to enhance my sharing experience with others. Overall, I found the other material discussed in the PowerPoint slides to be informative and intriguing because I rarely think about the future and what is being done now to have an impact on it.

Thoughts on the speaker

I thought it was very exciting to have a speaker come in from the Institute for the Future. Mr. Brooks always talks about it and it was interesting to finally see what he is so excited about. He gave a great presentation with many examples of what the Institute has done and plans on doing in the future. One thing I found interesting was the fact that they had an intern put together some numbers to find out their predictive percentage. They admit they are not perfect but have a close predictive rate at around 70%, I believe it was. It was funny how he admitted that they totally missed the SUV trend. They never thought that people would want to buy an oversized car that consumes a lot of expensive and scarce gas. Overall, I really enjoyed the presentation and found it very useful for what we are doing in our class and in our group project.

Brook Wilt

Mr. Liebhold's Skewed Forecast of the Future

Mr. Liebhold paints an incredible journey all of us will take in the future. This future is optimistic, technology driven, and limitless to our imaginations. I don't doubt the pre-determined forces in computing that will shape our world. Machines will be faster, 'smarter' and be a 'virtual' part of our lives. We will have devices that navigates us through the maze that is the future. Mr. Liebhold illustrated this with mapping / avatar programs, marketing driven technology, and so on. It's a world in which a human and a computer shapes the path travelled.

However, I don't quite buy everything he has for sale. My view of the future is that of a holistic sense.

Whose futures are these that Mr. Liebhold illustrates? In listening to Mr. Liebhold speak, I kept thinking, "Wow, this is going to cost starship loads of money." Does everyone get to participate in his vision of the future? Where are the locations of these smart ubiquitous-computing place? Certainly Palo Alto? Or anywhere in the Silicon Valley? Perhaps. What about East Oakland? Let's include Bangalore, India and any major city in Africa.

Do all these places have the necessary infrastructures to be part of Mr. Liebhold's vision? I would argue not. Technology has and will always incorporate the 'have and have-not' element. 99% us sitting in Communication 4840 I would guesstimate, have a cell phone and a computer/laptop with DSL at home. If you didn't know, this is not the norm. A disproportion of the population don't own computers. Many more do not even have DSL capabilities in their own homes. It's a bright, shiny world if you are part of the 'haves.' If you're not, well, you all saw how Vincent had to cope in Gattaca.

It's not that I don't see Mr. Liebhold's forecasts of the future. I do. It's magnificent! However, when I see an argument heavily skewed, I have to stop and think about the flip side of the coin. Mr. Liebhold's forecast of the future is grand. But I think seeing the future in with a wider lens is more significant.

Guest Speaker: Mike Liebhold

It was a pleasure to have Mike Liebhold from the institute for the Future to come to our school and speak to us. For me personally it gave me a different perspective of how hard it is and what it takes to “see the future”. Also, it gave me a new perspective on how to examine my life for the future. It seemed like one of the main goals for predicting the future is to make a difference and to blend realities into making something work. To be able to see trends and how it can affect the future is a definite key for success. I loved the part when he said to, “don’t predict the future but forecast the future”. It makes sense because people cannot seriously predict the future because things happen but to be able to have a good forecast of it, to be prepared, it a great ability to have.
With that in mind, listening to Mike Liebhold speak, made me plan for my future differently. it made me realize that I have to see what’s going on in my life right now and apply that to where I want to be in the future. It was definitely inspiring to hear him speak because its different reading articles about the future than listening to a speaker because with hearing somebody say it, well for me, it feels more credible. Ultimately it was a great experience; not life changing but definitely something for me to consider and it opened my eyes on how to prepare for the future better.

Tuesday, November 27, 2007

Guest Speaker: Mike Liebhold

Posted By: M Davis

I was intrigued by what Mike Liebhold had to say. He provided insight into a lot of exciting new developments that we can look forward to into the not so far away future. One aspect that really stuck with me was the clarity in which images will appear on our computers. I could not believe the picture that he showed us of France. It was remarkable how picturesque it looked. Having once worked in a photo department, I remember assisiting customers print images off of their cameras or making copies of an already existing picture. The quality of those reprints were awful compared to a- at the time- normal negative print. Having to have been so concerned about picture quality I really find it remarkable how far we have come in such a short amount of time.

Another thing that caught my attention was the tool to pull up images in which you are looking for on a computer map. Being one always in need of assistance in finding my final destination, this new feature that Mike presented will help me greatly in the future. I have always wanted to get a solid sense of where I am going before I drive there and this new technology that was presented will greatly help people like me feel more confident to explore what is around us.

In conclusion, I thought that Mike presented a thorough presentation of what exciting new technologies we get to look forward to seeing in the near future. I marvel at times like these at how far we have come and how quickly we have gotten there.

Guest Speaker

Posted by: Matt Everett

Mike Liebhold gave an intriguing presentation about the future and how we can better understand ways to change and expand current technology. He lived up to his extensive background through his presentation and had a lot of key insights on ways to forecast what the future will be like. It was enthralling how we can take different concepts and apply them to work around our lives and have technology better understand us as individuals. Right now machines do what we tell them to do, but from his presentation the future seems as if it will be dedicated to having machines revolve around us and our feelings.
After his lecture it made me realize how advanced our society will be in such a short amount of time. I already thought that our world of technology was so advanced but after the presentation it made me realize how technology is in the beginning stages of the life cycle.

Part of me believes that these changes in technology are great for society but another part feels that we might be putting our social skills at risk. Part of life is exploring for ourselves and learning from past experiences and if machines start to do all the work, then we will never be able to learn new things about ourselves. These types of changes in technology would have a devastating effect on people that are born around these times. They will be brought into a world that is not an “ideal” setting and can cause long term social effects. At the same time I think it is great to see our world grow and it just reminds me that anything is possible if we put our minds to it.

Katrena Uelese- Mike Liebhold

Guest Speaker-Mike Liebhold
I enjoyed the presentation by Mike Liebhold for a few different reasons. It related to the topics of future and organization that we discuss in this course, Comm 4840. I love that technology is advancing and to imagine what new gadgets can do for us, and how they can change our lifestyle. I am taking a class that focuses on technology, and it stresses that technology can shape the way we live, but we can shape the way technology is used. The more the speaker discussed this new form of technology, the more concerned I became about confidentiality and social skills. It seems that if a machine knows everything about us, there is nothing left for us to discover ourselves. Confidentiality raises an issue with technology that gives out information without having to ask for it. Although this will make life more efficient, it also seems it makes humans more lazy. The future of technology is always changing and allowing us to do more, access more, and create more than we ever could before. Overall, I definitely enjoyed this presentation, and enjoy thinking about endless possibilities.

Lara Hodgson- Reflection on Guest speaker

Reflection on Guest Speaker
I thought that the guest speaker was interesting. I think that we are not far from the advanced technology that he was speaking about. I was wondering about the privacy though. If we are able to have these devices that transform reality and the virtual reality together and are able to have a list of information that is connected to each individual, would that be an invasion of privacy? I think they are viewing the device more of a video game to run around town trying to fight other individuals but as a device to know or remember knowledge of individuals may be a bit much.
Privacy is an important issue, I don’t know if maybe I misunderstood the device but from what I remember he said that you are able to pull up information o individuals to find out what type of person they are. There demographics would be displayed along with personal information. Even if you are able to add the information to the person, things are constantly changing with each person. This would be take personal interaction away and combine interaction with technology. I think the device would be a fun technology gadget but I don’t think it should be used for every interaction. I think the device would be great for a recreational use.
Overall I think the guest speaker was great and I would have been interested to hear more of how the device is used and about how far down the line does he think the device would be introduced to society. Also, how the device works and when would it be used. Is the device just for holding personal information about people you know? It seems more of a memory holder. Does the device hook up to the internet as well? Would this device be replacing PC’s and computers?

Monday, November 26, 2007

Mike Liebhold (IFTF) - Jennifer Medina

Mike Liebhold's talk about Blended Realities: Work In Progress emphasized key points that I have learned about in many of Professor Brooks classes. Mike Liebhold talked about the importance of helping people think systematically about the future. He explained that The Institute for the Future (IFTF) does not predict the future; they forecast what the future will be like. This forecast process involves foresight which includes sensing, insight which includes making sense, and lastly taking action.

I really enjoyed learning about the idea of context-aware environments. Mike Liebhold explained that in the future he imagines technology working simultaneously with our personal calendars, so that stuff is done for us before we get to our locations. This would be amazing because this would eliminate some daily stress from our busy and hectic lives. I can imagine that my assistant has called in sick for the day. Instead of stressing myself out by thinking about that 8:00AM meeting that I need to physically prepare for, I walk into my office and find my meeting agenda, presentation, notes, and everything else that I need for my next meeting available. These resources are ready without me having to press a button or rely on a person to get them ready for me. How grand life would be!

Thank you Mike Liebhold for taking the time to share some of your forecasts with us.

Errin Poston-Guest Speaker Mike Liebhold

It was a really enlightening presentation. I became interested when he spoke about the future and how,"we dont predict the future, but we can forecast it." Overall they like to think about what the future will be like.He was giving people the power to control thier own realities. I could relate when Mr. Liebhold mentioned wild cards-which are things that happen unexpecantly!! Technology has thrown our society numerous wild cards, and now with the simple touch of a persons finger people can have access to a world unlimited. He also spoke about Blended Realities where digital info. is visual. There are three kinds of visual info: maps, web pages(virtual stickers/notes) and censored data(invisible info).(the use and exposure of the three will increase within 2 years)

Sunday, November 25, 2007

Alex Malliaris - Mike Liebhold

By spending time thinking about the future it will enable us to be proactive in our adaptations. Like it or not, the future is coming our way. We can draw off of the insights of professionals in various fields in order to anticipate developments. There will always be "wildcards" which suprise us, but generally we can do a fairly accurate job of mapping out the future.

I was fascinated by the possibility of grocery stores keeping track of purchases and passing them along to health insurance companies. To think that computer systems can potentially be that interconnected is amazing. Revelation of this information would likely be helpful for medical care providers to know because it would enable doctors to coach their patients about ways to help themselves.

Computers have become incredibly powerful and even greater improvements are coming quickly. Technology is advancing at a rapid pace, allowing interconnectedness between systems. Accuracy is sharpening and graphics are becoming far more realistic. The world wide web is being transformed into a geospatial web.

Information about places will be recorded and kept so that years of news can be retreived for comparison. Location is becoming increasingly important.

I was struck by the fact that we are in "the future." This time that has forever existed only in our dreams and imaginations is here. We are living out what we've always hoped for and it's exciting to be growing up and becoming and adult during this wonderful time of discovery and innovation.

Saturday, November 24, 2007

Michelle H.-Mike Leibhold

I really enjoyed Mr. Leibhold’s discussion on ubiquitous computing. I was really surprised with how many concepts and ideas he had discussed that my group had also discussed for our future scenario. It was encouraging to see we are on the right track. Mr. Leibhold seemed very optimistic about the future as far as how technology would interplay with our lives. Many of our discussions in class had looked at the darker side of technology so this was refreshing to see his point of view.

The idea of geoannotations was very interesting to me. I can definitely see how our society is moving towards this. It seems to be a natural extension of my space and blogging, where people can share their pictures as well. I am currently planning a trip to Hawaii, and would love to have something like this. I could get pictures from actual visitors from of different islands and make a better decision about which I would want to see.

Digital tagging products are another concept Mr. Leibhold discussed that I thought could be very beneficial for consumers. Of course, I am sure businesses will find uses for it as well. I have been in the grocery store countless times and unable to decide between two products or even unable to find a product. Especially with the recent concerns parents are having about the lead content of toys, I could imagine parents using this technology to look up which toys have had recalls or customer complaints. I think this would further force companies to be responsible with what the put on the market. It could be like the Better Business Bureau on steroids. It would also take comparison shopping to the next level allowing consumers to be even more powerful.

While Mr. Leibhold presented lots of potential products and innovations, these were the ones that stood out the most to me. I think it confirms at lot of what my group has discussed and it is great to have an expert opinion back up our own ideas. In all our in class discussion of the future, this was the first time where I am actually looking forward to what future technology may do for our lives. I am really glad Mr. Leibhold was able to come and I hope Mr. Brooks will continue to bring more speakers like him for his future classes.

Friday, November 23, 2007

Lois R - Mike Liebhold

Ubiquitous Computing presentation by Mike Liebhold of the Institute of the Future

Mike Liebhold’s presentation gave many real examples of the technology he was illustrating which helped us to see what he termed the ‘blended realities’ between online and offline worlds. He discussed both current applications of computer technology and probable applications in the future.

He gave us a brief history of how he entered the future predicting business, which began in part with an article he published in Stuart Wilde’s Whole Earth Catalog in 1977 on the future of television.

According to Liebhold, the goal of the Institute of the Future is to think systematically in order to “move proactively in advance.” The Institute gives broad 10-year forecasts for the future, and over the past 30 years these forecasts have been about 70% accurate, according to Liebhold. He discussed the impact of ‘wildcards’ which are incidents that have a low probability of occurring in the future, but which have a high impact if they do occur. Hurricane Katrina and 9-11 are examples of wildcards.

Through his work at the Institute, Liebhold collaborates with social scientists and focuses his research by carrying out ethnographies, and he also gains information through workshops and interviews with experts from various fields.

He talked about GPS (Global Positioning System) technology and how location readings are now accurate within about 20 feet. He said that with the technology of ‘sensor fusion’ that GPS will be accurate within a ‘sub-millimeter.’

Through GPS, our cellphones or other handheld devices can keep track of where we are and provide us with information tailored to our location. For instance, as one possible application that Liebhold described, if we are looking for an apartment we could program our handheld device so that as we travel through a neighborhood our screen would give us photos and details about the apartments that are available in that area.

One technology that is now available is known as ‘psycho-geographic walks’ where your handheld device knows where you are walking based on GPS and you can listen to recordings of people who are telling stories about that area as you walk.

He also discussed current applications of technology like ‘telemedicine’ where a doctor can be thousands of miles away but he is directing an operation through the ‘telepresence’ of an interactive video.

He talked about applications related to retail purchasing, for instance our handheld device could read the barcode of a product and tell you whether there are any safety warnings, or what price that product is selling for at other retailers, for instance.

One possible application in the future that Liebhold mentioned could be that of our local grocery store sending a record of our purchases to our health or life insurance company.

He talked about the concept of Avatars dressed in costumes that we create in programs like Second Life and Yahoo and how others could look at us through the viewfinder of their handheld device and see what our Avatar looks like. We could also have computer-mediated conversations where we can display different costumes on ourselves as if we were live Avatars.

He also talked about privacy concerns related to others finding us through GPS locations broadcasted through our handheld devices, and mentioned a system that Yahoo is developing where we can reveal our location only to those whom we want to share it with.

I found Mike Liebhold’s talk to be enlightening throughout the hour that he spoke, and he gave me many insights into what technology is now capable of as well as probable directions for the future.

Tuesday, November 20, 2007

Nicole, Deliah, Alex, Lois, Adam

Low technology & High community: Public Transit Hell

In a world in which technology has reached a plateau and the continuity amongst one another has accelerated, our new society would become a more pleaseant place. Despite the toils and strife of working hard with little technological advances to aid us, our pastimes will be filled with joy. Evening gatherings are commonplace and frequent social events have become the new status quo. Our sense of individualism, self-interest and greed has left our society and has been replaced by humility and selflessness. With the advent of camaraderie through our societal actualizations of self worth and the development of a socialistic government, we are an overall happy culture. Public transportation, such as buses, BART and railways expand, exceeding all expectations with improved, larger, and more desirable interiors which in turn increases community use. This become a more social and lively atmosphere for travelers and commuters. Carpooling and ride-sharing are the new norm. Despite living in a near utopia, the majority of our work force is more focused on manual labor due to the motionless state of technology. Education has become the exception as a mere 20 percent of the societies labor force is elevated to using their intellect in contrast to their backs.

Integrated Networks Quadrant for Team Intuition
The population of the United States exhibits stronger interdependent values. People are more committed to each others' well being, both in business and personal communications. Family members live closer to one another so they can help with responsibilities like childcare and eldercare, and neighbors are more helpful to each other as well. The physical and emotional health of the U.S. population improves due to this strengthening of interdependent social support systems. Pollution levels are low because electric vehicles are prevalent and green technology has replaced the coal-burning electric power plants in the United States. Most electricity is made with solar cells since technological advances have brought the cost down. Most homes have solar cell electric panels with systems for storing electricity and cars can be plugged in to wall sockets for charging. Through technological improvements in the process of ethanol production, many electric-hybrid cars can also run on clean-burning ethanol made from agricultural waste which had been burned in fields and orchards every year after harvest; this further reduces the level of particulate-matter air pollution. Robotics and electronic communication technologies have advanced to the level where vehicles can reliably communicate with each other in an integrated navigational network, creating a system of driverless cars and busses on our roadways. The factor of driver error is eliminated from vehicle operation and riding in personal automobiles or public transit becomes a safe form of transportation with no fatalities or injuries due to accidents.
Podville = individualistic & sufficient technology

Our society has evolved, yet devolved. Technological innovations have excelled and we, as a society, have grown very individualistic. Our standard acts are justified merely by our own aspirations for self wealth and living in a higher end of comfort than our forbearers, but also out of fear and self preservation. We care not for the benefit of each other, nor that of the community, only those whom are part of our
immediate family, and our personal circles.
Money is abundant due to high inflation which occurred from the collapse of the housing market. This act forced the federal reserve to lower interest rates, with hopes of allowing the hosing market to settle without having to foreclose a quarter of the middle class. This action had an adverse affect of forcing that middle class to live on credit instead, and eventually the housing market reached a negative plateau. People owed amounts nearing one-million for houses which were valued for less than half. Bankruptcies became commonplace, and owners of apartment complexes thrived, due to the high demand for immediate housing. From the failure of managing personal finances by investing in real estate instead of the societal infrastructure, selfishness and greed has endured. The ‘baby-boomer’ generation clings to the hope of retrieving social security, but do the a cutback in the labor force the age of initial withdrawal extended to sixty-six, forcing the elderly to continue to work and save. Our final financial strife is our added problem of imports. We continue to shop and support companies which outsource virtually all of the labor force which continued to degrade our fragile economical society. Sadly, even after we continue to purchase low quality items from these giants, our government then borrows moneys in the trillions from these same countries in order to continue the fa├žade of self security.
Finances are not the only strife which we suffer upon. Despite how every other developed country has converted to a national healthcare system, Americans have become overly self-contained and scared of the risk of increase taxes in order to pay for a universal health care. This threat has forced our individualistic society to fear activities involving any risk of injury, which has also had the adverse affect on our society. Obesity and/or diabetes affects one in three over the age of forty, and forty percent of children under fifteen directly suffer as well. Not all is evil and wretched though, there are still highlights to this future society.
Despite the tough lives in which we live, technology is still soaring. California has become the technological capital of the world, and investors and venture capitalists from all over flock to Silicon Valley in order to finance new technologies. Due to the housing market collapsing, educated individuals from Germany, India, China, Korea and other prosperous countries are coming to the United States and purchasing houses at costs far under what they were a decade ago.
Crime has escalated, and the impoverished are desperately seeking a means to elevate themselves financially. Community colleges are overflowed and commuter colleges are in high demand. From the increase in traffic, cities want to better the roads, and public transportation, however being that crime is on the rise with unemployment in these cities, and the commuters whom attend these schools live far out of the city, the tax revenue dwindles making these upgrades impossible. City finances are instead allocated to better fitting the police and increase the size of the jails and prisons. The problems perpetuate one another and a pleasant solution is not in sight.
Scenario Story Development

In the future, we will live in a world wherein people are individualistic. Although we’ve all heard of the benefits of carpooling and riding public transportation, we continue to focus primarily on our own convenience. It may be better for the environment when we share rides and coordinate our commutes with the mass transit schedule, but more important than preservation of our earth is the preservation of our sanity.
“Chaotic” would be the most fitting word to describe the lives of typical American family members of tomorrow. Expectations of students and employees alike have skyrocketed due to advances in technology. Not only do we experience the pressure of competition with one another, but also we must strive to prove ourselves better than the machines we have developed to enhance our lives. Computers and the ever-shrinking devices that we utilize to communicate with one another have made us more easily accessible than ever before. Although peace and quiet are sought for, they cannot be found because phone calls, text messages and emails are constantly crying out for our attention.
The war in the Middle East that dominated our occupation for so many years has finally settled down and we are able to refocus our nation’s attention on more innovative ways of powering our vehicles. Gas is slowly becoming a thing of the past as we transition to more natural sources to fuel our cars. Steadily we are changing the way that we get around and are becoming more eco-friendly. The technological advances of the past decade have primarily been made in the field of medicine and communication, but transportation has emerged as the popular field for progress.

Mike Liebhold By: Cindy Forni

To be honest I found it all very interesting and unique. It seems like a very fun and very detailed job. What also stood out was the section on the "sense maker," where they use a stategic approach to try and figure out what the future holds for us, first with FORSIGHT, INSIGHT, ACTION, and MAKING A DIFFERENCE. All in all for lack of better words, it was cool.

Thank You :)

Gattaca 2 observations and insights.....Lisbeth Cervantes

Insights and observations:
1. I observed that this film had the whole concept of "Big Brother" down. Our society today is lightweight getting toward keeping an eye on people. When we are born we are given numbers to identify ourselves. These numbers knows as Social Security Cards, allow other people to steal our identity, look up our past criminal records, look up our credit scores, our past driving records, basically everything personal that the government wants to control is available through that number. In the movie Gattaca it all has to do with the blood type that one has. Discrimination is prevalent in that world through genetics, just like the world we live in now, the color of ones skin, which is also genetic, determines what kind of future we will have. The white man who was a janitor had no power, in fact he bowed down the people that worked in the science lab because he felt worthless. This used to happen amongst blacks and whites back in the 18-1900's. There are many similarities between their world and our world today.

2. In regard to the terms from chapter 6, they created an ideology that if one could be made perfect then the world could advance faster, this would also allow the government to place people in their "proper" places in regards to jobs. Hegemony, which gives the elite class to basically rule the world, was given to those who were born genetically perfect. They were the ones who made the decisions in regards to society and living standards. Power, which is usually given to the haves, in this case belonged to those who possessed the greater genes.

Monday, November 19, 2007

Lara Hodgson: Gattaca Insights

*Submit two detailed insights/observations relating the film to the reading.

1. I thought it was interesting on how much you can determine from a person based on their genetics. A strand of a person’s DNA can tell you all their weaknesses and physical problems. This intrigued me because a person’s ideology would be based around what they are told of themselves when they are born. The first insight or observation that I made was that since it is determined when you are born what job you can and cannot have, how old you will be when you die, illnesses that you will encounter, and so on; then through your genetics it will be in some way telling the future. I believe that no one can tell the future because knowledge of the future can give you the power to change the future, as Ethan Hawke’s character, Vincent Freeman, did throughout the film. It made me think, in the film were the other characters living life to what they want or just living to go through the process of what they are told to be when they are born? Also, Vincent overcame what was predicted of him self and exceeded, in his studies, lifespan, and so on; which means there was a flaw in the genetics system which made it impossible to tell what people were going to do with their lives.
“There’s no gene for fate,” quoted by Vincent in the film. I think as much as people try to play God, they can’t. This quote sums up everything that I was relating to the film. That no matter how great since gets, to even determine your perfect child, you can’t determine what fate is. If everything is handed to you when you are born then that takes away the element of surprise. It gives life no meaning except to be a robot to the path that is already laid out before you. In that case you only have two options take the road given t you or try and change it. Since most people believe something they could see with their own eyes they would more then likely just take what’s given to them. In that case, people would just be living to what expectations are given to them. If they are expected to succeed and be the model human being that is what they will strive to be, if they are expected to be a slacker then that’s what they will do. Knowing what lies ahead for you would take the meaning away from life, which would mean that you would only live to die.

2. The second insight or observation that was as the parents they were able to choose the gender and characteristics of the child they were going to have. In this I would think that the most traditional families in most case would end up choosing a male over female in order to hold the family name. Also, if this were possible eventually they would be able to weed out all illness from people in general by making them into perfect model human beings and eventually female would only be seen to give birth to babies since they are inseminated. According to hegemony people would pick the predominant influence, in this case male over female. Whatever gives them more power would be the smart way to get ahead in life. If this were possible, I would think that in the close future after they were able to determine everything about you through your genes the eventually the society and countries would be made of what is known as the supreme being. Everyone would be clones of each other.

Wednesday, November 14, 2007

Future Scenario Project

Posted By: Jessica Jordan, Nate Jacowitz, Marie Demers, and Rena Blake

Yay Goup! It turned out good.

Cal State East Bay Communication Students visit The Institute For The Future

Students from my research methods and organizational communication courses attended a talk at the FutureCommons, a public forum initiated by the Institute For The Future last year that features speakers in industry, academe, and IFTF on forces shaping the future. The turnout by students exceeded my expectations. As my student Jennifer Medina put it; "it's about time for us to see this Institute you speak about in your classes!". For some students, it was the first time they had set foot in Palo Alto; for others, it revealed a new type of workspace for thinking and creativity--a loft like setting with no cubicles and comfortable spaces for collaboration.

It was great to see San Jose State anthropology professor, Jan English-Lueck, who worked with IFTF on a study of the impact of new media on Silicon Valley life.

Andrea Saveri, one of the directors at IFTF and one of its leading anthropologists, welcomed us and had everyone introduce themeslves as we settled in for a fascinating talk by professor Sue Thomas, Professor of New Media in the Institute of Creative Technologies and the Faculty of Humanities at De Montfort University, Leicester, UK.

She spoke on the subject of Transliteracy:
Transliteracy: crossing divides
Transliteracy involves the ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks. It is not a new behavior but has only been identified as a working concept since the internet generated new ways of thinking about human communication. To date, the concept has largely been developed by Professor Sue Thomas and her colleagues at the Institute of Creative Technologies, De Montfort University, England, but it is an open source idea ripe for expansion. This talk discusses examples from history, orality, philosophy, literature, and ethnography and asks whether transliteracy could provide a unifying perspective on what it means to be literate in the twenty-first century.

We even viewed scenes from Singing in the Rain as an example of actors struggling to transition from working in silent films to the talkies, a period of learning new literacies. I can't wait to take more students across the bay to explore IFTF and other sites of interest connected to new media and organizational communication! This energized me!

Tuesday, November 13, 2007

Lois R - Gattaca

Feminine Organizational Communication

Gattaca had a very authoritarian style of management, which was evidenced when Irene was asked to leave her regular job duties and become the liaison for the police detectives who were carrying out their investigation. She resisted, wanting to remain a more integral part of the space program, but her supervisor became abrupt and stern in his demand. This shows the stereotypical male style of communication as discussed in Chapter 7, where men “treat conversation as a hierarchically-ordered space in which they can demonstrate and vie for status” (204). This is called ‘report talk’.

Where men are vying for status in an organization, women see the organizational structure as a less hierarchical network where they focus on connections, in what is called ‘rapport talk’.

There is expanding agreement among researchers that the traditional style of management which values command and control just doesn’t work as well in the complex and dynamic organizational systems of today.

Early research seemed to indicate that the feminine style of communication was not suitable for organizational life, especially management roles; but some scholars have shown how ‘women’s ways’ can be useful, for instance by maintaining networked relationships in a supportive style the whole organization can achieve a greater sense of flow through congeniality.

An organization like this would value messages of support (“That must be difficult for you”), reciprocity (“I felt frustrated when that happened to me too”), and connection (“Would you like to talk some more about it?”). This is contrasted with the stereotypical male style which is primarily solution-oriented advice that discourages emotional connection.

Our text references the research of Reuther and Fairhurst which speaks of the possibility of defining power “in a way that enhances, rather than diminishes, the power of everyone” (206). Many women have learned how to balance career with family life and they could perhaps share some valuable insights with men on that topic as well.

Our authors say that if this more feminine style were more openly valued in an organization the climate would be more supportive and co-workers, including managers, would value the quality of the relationships within the organization as well as the goal of productivity.

Organizations with a large customer-service component have trained their employees in supportive communication skills because it improves the productivity of their business. As a sales professional I have experienced company-sponsored trainings in communication skills which focus on validating the customer's views, speaking support messages such as “I can hear that this has been difficult for you” etc.

Corporations have instilled these ‘feminine’ listening skills because they are actually more productive. It takes less company time to validate and support the customer in one or two sentences since that customer will not lose his or her temper and take up more valuable company time. Furthermore, it usually only takes one or two brief supportive statements for a customer to then be open and ready to hear a suggestion. That customer will also be more likely to refer new business to the company. So when an organization sees that more feminine communication skills will improve the bottom line, employees are trained in these skills.

Work and the Disabled

The movie Gattaca showed the Invalids like Vincent who were genetic time-bombs but didn’t show anyone with obvious physical or psychological disabilities. In the scenes of the cleaning crews that Vincent worked with, everyone looked physically able. Gattaca did not show anyone in a wheelchair who had a job, for example. Jerome was in a wheelchair, but he still could have worked at a job. Gattaca seemed to imply that no one with obvious physical disabilities worked at all.

Even our textbook is visibly vacant of references on integrating the disabled into an organization. In Chapter 9 I found a reference to the Equal Employment Opportunity Commission (EEOC) guidelines which mentions disability in part of the definition of harassment, “Slurs about sex, race, religion, ethnicity, or disabilities” (298), but that section doesn’t say anything further about disabilities; instead, the authors chose to follow this definition with a four page discussion on sexual harassment.

Chapter 9 also discusses ‘trait theory’ in which “physical attractiveness is a key component -- and an enduring one -- of effective leadership.” According to trait theory, the current physical ideal for a leader is a tall white male. Vincent had two of those characteristics and he underwent surgical extensions of his legs in Gattaca to meet the third component. The authors of our textbook do indicate this theory is underscored by “democratically dubious and clearly flawed social values” (275). What is missing from our text, however, is discussion on integrating those who do not meet the current ideal of physical attractiveness into organizational culture, or ways to go about viewing them as potential leaders.

Ideals of attractiveness for women are focused on sexual attractiveness. Women who are dressed modestly in conservative business attire do not meet this societal conception of ‘attractiveness’ so they are in a no-win scenario. If they try to meet our current societal ideal of female attractiveness, they will only receive sexual propositions, not invitations to participate in the leadership roles of an organization. Hillary Clinton is fighting this societal perception. She consistently dresses in modest business attire, and she has been attacked for not being ‘attractive’ enough.

As long as our society considers tall, white and male as the ideal physical appearance for leaders, then women, minorities, and others who do not meet this ideal may be barred from public leadership roles, or more substantively, may be barred from being taken seriously or even listened to in an organization. Chapter 5 of our text discusses “Socialization: Integrating New Members into Organizational Cultures” and it defines socialization as “learning the rules that guide what members of a culture think, do, and say” (146). This sounds like a one-way process of the newcomers conforming to established rules. Our textbook doesn’t speak at all about a process of accommodations for the special needs newcomers may have.

As I searched our textbook for a discussion of ways to go about challenging the dominant hegemony of tall white male leadership I discovered ‘extraorganizational networks’ in Chapter 8. Here the authors discuss how some marginalized groups such as African Americans, Latinos, LGBTQ, and religious groups such as Muslims are creating their own networks and providing mentors and support for one another in their quest for recognition in mainstream organizations. Our textbook mentions a gathering of African American members of corporate boards of directors, where the directors were reminded of their obligation to continue to bring up issues of diversity, inclusion, and empowerment at their board meetings (262). No mention was made in this section about disabled employees, but I imagine that this idea of extra organizational networks could be applied to the disabled, creating networks that provide support such as disabled mentors who are successful in mainstream companies.

Gattaca - Chris Stroud

Gattaca helps magnify and give the perspective of how everyday discrimination can possibly perpetuate into orchestrated and socially acceptable discrimination in the future. Currently most discrimination is frowned upon and whatever discrimination there is it is generally not the norm and is brushed under the rug to be either hidden or ignored but we are presented with a frightening insight on how far the human race may possibly go in the pursuit of perfection and excellence. If the ideas in the movie are carried on for longer I suspect that ‘god babies’ will no longer exist and certain social or government pressures or even laws will prohibit natural procreation because if discrimination naturally progresses to be more acceptable then that seems like the next logical step in its evolution. The mind set of ‘god babies,’ the perpetuated individuals in them movie, had the thought process of Vincent ; “For someone who was never meant for this world, I must confess I'm suddenly having a hard time leaving it. Of course, they say every atom in our bodies was once part of a star. Maybe I'm not leaving... maybe I'm going home.” Society not only thought of them as nuscense but so did they. Since my theory is that discrimination is on upward path with out and signs of leveling off or even decreasing then what type of world would we live in where genetic discrimination is not enough?

Hegemony is defined as the “preponderant influence or authority over others.” What better way to describe the overall theme of this movie? Power is given to those who a predisposed to it before thay are even born; “We want to give your child the best possible start. Believe me, we have enough imperfection built in already. Your child doesn't need any more additional burdens. Keep in mind, this child is still you. Simply, the best, of you. You could conceive naturally a thousand times and never get such a result.” Those who are not given power either stay where they are or there are some, Vincent, for instance who strive to be part of the higher and more privileged class. This correlates with how out society operates today. Either we accept or stature in life or work twice as hard as everyone else in order to ‘change our stars’ so to speak.

Joan Thach. Gattaca Assignment

The Gattaca movie relates to ideology, hegemony, and power. Interesting enough, the film had a perspective of people no longer prejudice against skin color, but prejudice against genetics. The ideology was that, who ever had great genetics are bound to be the best and can qualify to work in high position jobs. There are many forms of power portrayed in Gattaca. Reward power was demonstrated when Vincent who pretended to be James Monroe, was rewarded formally to go into space because of his hard work and great genetics. Coercive power was enforced when Irene's boss told her to do as he says or she'll lose her job. Refferent power was mentioned vincent is willing to do what james ask to be like him becuae he is a charismatic leader. Expert power was demonstrated the first time vincent met james. There was a gentlemen who introduced them. He was the expert about vincent stealing his identity. Vincent was respecting his expert knowlege to be like james. Finally, Legitamite power was showed in the movie when vincent complies with jame's wishes because james holds a high-level position in hierarchy.

Gender differences played a great part in Gattaca. Whether it was in work/life, organizational performances, gendered organizations, and gender narratives of popular culture. Since tannen explains in the book that men report talk while women rapport talk, it is very true. For instance Irene would make connections with the boss when he told her what to do. Or when the investigators asked for helped, she helped to provide support. When Irene was with Vincent, she would show personal and concrete details when she conversated. Men report talking was demonstrated through out the whole movie. It seemed like men were in higher power than the women in their organization. Men would automactically have knowlege, skill, and ability to do anything they wanted. There were a few women like that but more men than women. Irene also seemed more nurturing because she helped with all the petty stuff when someone would ask her to. Micropractices was performed through out most of the movie. this was when vincent had to work to change his identity everyday to live as james monroe. he performed what was the norm of society.

Is it happening today? yes, to a certain extent. we still have some gender discriminations in organizations. Sometimes we have genetic discriminations as well. for instance, when someone is disabled. someone might think the disabled person is incapable of doing his work, when really he/she could be really talented. Also, if you are applying in the model or acting industry, genetics does matter. It seems like not everyone can make it to hollywood or be a model. there are some guidelines like height, talent, and looks which is some what of genetics.

Sorry i have no quotes. i just recaped on what i remembered from the movie. I hope that is okay.

GATTACA - Hirotaka Mizuno

The film gattaca was the story which represents one of our futures. In this future, people do not discriminate others because of the differences of race. However, people discriminate others based on their gene.
This movie applies to frame1 which is gender differences at work. In the film, Vincent and other male basically engaging report talk. The ways they express their feeling was often direct and assertive. Also, they tend to demonstrate their skill, ability, and knowledge. Female uses rapport talk. Even though Irene was suspecting of Vincent as criminal throughout the film, she was still supportive to Vincent.

Another frame which is applying to the film is gender identity as organizational performance. Irene was one of the few female in the film. However, she was acting as if she won’t let anybody feel that she is female. In the working place, she always wears black suit, and knit her hair tight. According to our text, micropractices refer to the moment-to-moment behaviors, actions, and communication messages that we use to bring ourselves into being in everyday life. It looks like Irene was really careful about each of her action and behaviors.

I believe the term that represents the relationship between the film and the three aspects of communication ( Ideology, hegemony, and power) was “competition.” In the film, everyone always looks serious at the working place. They work hard, and most of them are thinking to be the best with their great gene. There were scene of swimming competition between Vincent and Anton. In this future, competition might have much stronger meaning than present in terms of proof their identity.

Gatteca Film Concepts

The futuristic film "Gatteca" has many aspects about it that can be related back to our book "Organizational Communication, Balancing Creativity and Constraint." The first concept that I will be looking at is Gender Differences at work. In the film, there are many(Eisenberg/Goodall 221 examples of gender discrimination. First the overall look of the film was very dark and simplistic almost masculine, and the workplace in which Jerome the lead character works is very male driven. There are only two women in the film who have any lines, Irene and Jerome's mother.
Irene is talked to by her boss at one point in the film in a very bad manner, he uses and assertive talking style to tell her to be the "middle-man" with the detectives who are overlooking the murder. Irene is concerned with her work and her boss has no concern with her worries, out book tells us that, "A woman might interpret a man's instrumental approach to troubles talk as a move to cut her off or diminish her experience." (Eisenberg/Goodall 204) In Irene's case she was be cut off and diminished by her boss.
Also, I felt that Jerome was sort of brave and reckless in the film, trying to overcome his genetic disability's while Irene was the voice of reason and acted in a calm manner throughout the film. She had a genetic heart condition, but did nothing about it, she was more interested in love in the film, while Jerome was interested in challenges and success.
Another theme in our book that really relates to the film Gatteca is Negotiating Multiple Identities, which is exactly what Jerome/Vincent does in the film. While the book looks at gender and race discrimination the film deals with genetic discrimination. Specifically, "organization members may negatively judge persons who do not meet or seem to meet expectations related to white, middle-class values and attitudes." (Eisenberg/Goodall 221) In the film Gatteca Vincent with his genetic makeup would not be able to work at the place he worked at, so he went to the extreme of making himself another person (Jerome) in order to fit the mold. Our book tells us that "Negotiating multiple identities simultaneously is an ongoing project for most individuals."(Eisenberg/Goodall 221)The film Gatteca shows us how difficult is was for Jerome to fit into his made up identity, and it almost cost him his freedom.

Gattaca Insights

In the film “Gattaca”, the society in which they live has created an ideology that only the strongest will survive, that only people who have perfect, or almost perfect, DNA can perform in certain jobs and succeed in life. In chapter six, we read the section about how ideologies can act as a form of control. In Gattaca people believe that the elite group consists of the group with the most perfect DNA and no one is to question this ideal. However, as we see in Gattaca the idea of manufactured consent, in which employees, or in this instance members of society, adopt and enforce the legitimate power of the social organization and the system in place. In some cases an organization may experience resistance. In the film we can see a few cases in which people demonstrate resistance to the power. The janitor who helps Vincent to destroy his evidence by taking the cup that he had drank out of, when Irene doesn’t speak up to the officer and protects Vincent’s secret and again in the end when the doctor sees from his urine sample that he is an invalid, yet says nothing and changes the screen to show him as a valid. These are a prime examples of resistance to power and control.

Another way in which the “social policy” of this community is enforced is through various forms of surveillance and power. Before Vincent can be hired on at Gattaca, he has to go to an “interview”, which consists of a urine analysis to determine his genetic make up. In addition, in order to get in and out of work blood samples must be taken in order to confirm his identity, by doing things of this nature employees are subject to constant surveillance. In Gattaca they have taken information technology to the next level, there are even stations where you can have someone else’s DNA tested for genetic superiority. In this respect an organization, or society exerts coercive control over its’ members by giving the perception that genetic weakness leads to poorer work assignments and living conditions.

Gattaca( hadia siddiqui)

Gattaca is a movie which gives one perspective of what the future will be. DNA “No longer determined by social status or the color of your skin, no, we now have discrimination down to a science.” To day people could basically buy whatever traits they would like for their baby. In movie the character (Vincent) was conceived as a “natural birth” because his parents wanted it that way, but their next child, Anton, was a valid. Gattaca is about an organization that shows everything is base on individual DNA and determines where you belong to society or not and in order obtain your goal you have to have perfect DNA or have the ideal identity.
Gattaca is similar to today is society and the future that is only open to those with the “right things or the right identity. Here a good example, “You still don’t understand do you? When they look at you they don’t see you anymore, they only see me.” In chapter seven we discussed that identity was relatively fixed and stable effect of biology or socialization which means what we are base on our identity and we create that through communication in everyday interactions. In this chapter the author also talks about how our accomplishment as an identity that is accomplished through “doing” rather “being”.

Gattaca Insights + Questions By: Cindy Forni

1) What stood out to me in the movie Gattaca is how the writers of the movie explore a world of genetically mortified people. Today we are doing that exact same thing, not to the same degree but it is still exists. Now these days if you have the money you can walk into a sperm bank and pay for whatever you think the best child will be for you. You can chose what type of baby you would like from eye color to I.Q, from height to skin color, its all there for the picking’s
2) The 2nd subject of found insightful is how, the character playing the part of Umma Thurman (Irene), even in a powerful position there is still a gender difference. She is still beneath the men in her organization.

In terms of Ideology, Hegemony and power, and how it invades peoples lives in the film is very clear. I see it as a constant struggle to be better than the next person. Throughout the film, survival of the fittest is just as clear. An example would be how at the end of the movie the brothers compete against each other, in a swimming competition.
The two frames I chose for the movie and how they apply in the film, is Frame 1: Gender Differences at work by how the Umma Thurman and the fake Jerome engage

with each other throughout the movie. How Umma Thurman (Irene) is constantly portrayed as weaker even though she is in a position of power in the organization she belongs to.
The 2nd Frame I chose is Gender Identity as Organizational Performance. I chose this frame because I believe that this frame works in conjunction with Frame 1. From the micro practices throughout the film and the emotion of labor, to how the main characters refer to each other from moment to moment. There is a significant level of class relationships.
A true and funny experience I have had is, I am an Emergency Medical Technician and the guys that I work with assume I cannot park the Ambulance. It’s the running joke even though it’s obvious that I can or else I wouldn’t have a license. So they back me out of the E.R and so do the security guards and the police officers and anyone else who’s in the E.R parking lot at the time, its funny but so embarrassing. I chose this story because I do work in a very Masculine field where the assumptions are that women are more nurturing so they give us the old patients, women, and children to take care of on a call to and emergency. The Guys like doing the dirty work, they’ll always check the ambulance out first and gas it up if need be and they take the emergency calls that are very aggressive from gun shot wounds to car accidents. Although I don’t mind it the gender differences clearly exist and how it affects ones performance at work.

Nathan Jacowitz on Gattica

Nathan Jacowitz

Movie comments and observations:

This movie related powerfully to what we studied in chapter six and seven. In the movie a powerful Ideology of genetic superiority manifested itself in the in the acts and societal biases toward people not genetically engineered. The “Faith births” were looked down upon as being weaker or of less value and the genetically engineered were view as normal. The leaders of Gattica instated hegemony over there students and the students in turn fell right into it. They had an unquestioned agreement about the way the world is. They maintained he Ideology that they as students were better then lower class workers, the janitors, window cleaners and garbage men. In the end they allowed decimating power to fall into the hands of upper management. In order to even get into Gattica Eathan Hawk’s character had to go to great lengths just to be seen as normal in the eyes of management and students. He actually gave up who he was and was forced to embrace a new identity that he wouldn’t outside of his work environment.
The first frame from chapter seven I saw in application in the film was frame 1: gender differences at work. In the movie it was assumed based on the research that they were doing with DNA that they could predict the life span and functionality of a person at birth. In frame one we have a discussion based on Deborah Tannen’s book that relates to this practice. The text comments that in frame one, research shows that men and women use two different communication styles which are socially determined. I believe that the majority of society opinion will determine societal norms. If a belief is accepted that women and men should or do act, communicate or relate in certain ways it will in a reflective way establish what it considered behaving abnormally. For a example, a women trys to get a job which society considers to be primarily a mans job. Eathan Hawks character went through this process. He was going after a job which society had determined was meant for a certain Genetic genders” if you will. It was meant for the stronger, smarter and most agile of humans. Because they possessed the technology to find out who those humans were, they determined that based on their analysis he should not be one of them. He should behave weaker, slower and be more ineffective.
The next frame I see at work in the movie is frame 4: Gendered narratives in popular culture. The parents of Ethan Harks roll in the movie were influences be cultural narratives. They saw commercials and spoke to people who sustained the ground that in order to be successful in life you had to be genetically engineered. A prime example is the way the nurses acted and what they said when the baby was first born. From the out set they began to place value based a “Genetic Narrative” if you will.
A final observation that I had was that life in the movie was parent oriented. It was about the credibility of the parent of a child rather then the life of the child. It would be embarrassing as a parent to have children who weren’t successful, and thus embarrassing to have children not genetically engineered. They were told that the children that have the “best chances in life” were the ones who got a jump start from the very beginning with genetics. His parents didn’t have to go get a genetically engineered baby, they could have remained content with him.
Gender discrimination relates to genetic discrimination in a “glass roof” type of way. That is to say, in our organizational environment today women are generally aloud to advance through management ranks, but only so far. They are rarely granted the highest positions in big companies. This was apparent in the film as Eathan Hark’s love interest was aloud to participate in the program at Gattica but wasn’t aloud to advance into the actual space flight.
In the movie with the “Faith Births“ were discriminated against by being given all the lowest jobs with virtually no room for advancement. In our day and age this type of discrimination is alive and well. Women are discriminated against in the work place by being pigeon hold into certain positions or not being reviewed as candidates for others.

Gattaca - Jennifer Medina

Frame 1: Gender Differences At Work
Whenever Vincent would talk to any of the men in his life, he would demonstrate report talk. For example, Vincent demonstrated conversational command when he was working as a custodian. Vincent’s boss told him to not clean the glass too well. Vincent acknowledged his boss’s comment and explained why he was cleaning it so thoroughly. Vincent explained that one day his boss would look through the clean glass and see him on the other side as a worker at Gattaca. Vincent took control of the conversation and even explained his long term goal to his boss.
Whenever Irene would talk with Vincent, she would demonstrate rapport talk. For example, Irene demonstrated equality through matching experiences. Vincent gave Irene one of his hairs, so that she could find out what was wrong with him once and for all. Irene let go of the hair and said, “The wind caught it.” Irene used the exact same saying that Vincent used when Vincent was given the opportunity to find out more about Irene by testing one of her hairs.

Frame 2: Gender Identity As Organizational Performance
Vincent, as a man, could not act overly excited about going on a mission. He had to play it cool and act emotionless. Irene would often find Vincent watching the shuttles as they were taking off. She mentioned, “You’re the only one that watches all of them. If you’re going to pretend like you don’t care, don’t look up.” Vincent did not reply to her statement. This was his way of not acknowledging that he was excited about any of the missions. He was not supposed to show his excitement.
Irene, as a woman, was not supposed to question authority in the organization. Her boss told her that she had to assist with the investigation. She tried to speak her piece and give her reasoning why this assignment would interfere with her work, but her boss ignored Irene. He told her that she had to take the assignment and then he dismissed her. Irene did not have any power in the organization and she was never to question power from the men in the organization.

Gattaca - Brian Roberson

The movie Gattaca portrays a possible future of DNA discrimination and a system that only caters itself to the genetically advanced. The weak or genetically different were weeded out through genetic testing and were only allowed to work medial jobs like janitorial services. Only those with a superior genetic make-up were allowed to perform more challenging jobs.

The main ideology, which is a system of ideas that serve as the basis of a political or economic theory, in the movie was the idea of genetic superiority. This ideology led to a sense of legitimate power that left those without a superior genetic make-up in a class of people destined never to do great things. This set of circumstances led to a type of genetic hegemony, which is an ideological control that worked effectively because the world view of genetic superiority by the ruling elite was actively taken up and supported by subordinate groups.

Myths, stories, and metaphors are used by the central control to change people perceptions within this society. People are told upon birth the day and cause of their newborns eventual death. These forms of communicating, which happen in other forms throughout the film, contain hidden, implicit, ideological assumptions that help form the deep structure of power and control in the film.

The power of the society was displayed by the director overtly through these genetic tests and subliminally through the use of color, architecture, camera angles. The color of the movie is very drab and dark and women wear their hair back, almost to look as manly as possible. Also the women in the movie have almost no choice. Vincent’s mother is not even allowed to have a say in her son’s name, it’s the father who decides. Vincent is also not given his father’s name because his genetic identity isn’t worthy of his fathers name.

The choice of architecture and furniture was very modern with very distinct clean lines, and an overall lack of character that reflect the authority of the ruling power which controls people’s lives. Camera angles were used to show dominance in certain situations, police or those in power were always shot with camera pointing upwards, whereas the main character Ethan Hawke was always shot with camera pointing down.



Gattaca takes a unique look at the power of organizations and their ability to create a class system within society. The main character Vincent is called an invalid because his parents did not have him genetically modified. Despite his enormous talent, society restricted his career choices because of his genetics. The ideology of the community is that those who are genetically modified are superior compared to those who are not. A person’s value is defined only by their genetics, not their skills or ability. The power of society and organizations to belittle people who were classified as invalid is enormous. This ideology invades peoples' life by forcing them to be either in a superior or subservient role based on genetics alone. Everyday people must accept their class status as defined by society. When the detectives at Gattaca find Vincent’s eyelash, they automatically assume he is the murder. Even though they had no background on him, they believed that since he was an invalid, he must have motive to kill a valid.

The organization had significant control over its employees. They took daily blood test, random urine and skin samples. Almost anything could be used to prove a person’s value. Vincent took on the identity of a man named Jerome who was genetically modified so he could pursue his dream job at Gattaca. When he went for the interview, they took his blood and he got the job. He was not asked any questions about his background or knowledge in his chosen field.

Vincent’s parents are one example of hegemony, where those in the oppressed class further the oppression. Vincent’s parents never believed Vincent could amount to anything because he was an invalid. His brother, who was a valid, was also treated specially. Regular women also used the class system to find a mate. They would take samples to be tested to find out what a guy’s genetics look like. So not only did organizations judge on the basis of genes, but potential mates did too. Even though the main female character, Irene has a heart defect, she still wanted to make sure Vincent’s genes were acceptable for her. At the beginning, she was only attracted to him because she believed he had Jerome’s genes.

Individuals positioned themselves differently as members of the valid class. When Vincent was acting as Jerome, he was very cocky and was even expected to be this way. In one scene, he was very rude to the doctor at Gattaca even though in previous scenes we had seen them talking like friends. No one questions Vincent’s rude behavior since he is a valid. Vincent is also caught looking up at the mission launches by Irene. This was odd to Irene, because looking up at the launches was out of character for a valid. None of the other Gattaca valids ever looked at them. Irene did not know Vincent was an invalid at the time, but we knew that Vincent looked up because he was in such awe that he got to be where he was. For Vincent, being able to launch into space would be his emancipation. For the other Gattaca employees, it was just work.

Vincent’s attitude can also be analyzed using Karen Ashcraft’s frames of identity from our textbook. When you change the word gender to genetics, Ashcraft’s four frames become genetic differences at work, genetic identity as organizational performance, genetic organizations and genetic narratives in popular culture. Vincent’s arrogance, but acceptable attitude at work reflects that valids are allowed and even expected to act superior to invalids. Vincent’s brother and the real Jerome also possess the same arrogant attitude that they are better than invalids. This reflects Ashcraft’s second frame of genetic identity as organizational performance. Vincent, Irene, and the detective all have to portray certain emotions and appearances that reflect their genetic superiority. The more each of these characters can perform this role, the more they are respected as valids. Being distant and showing little emotion is the most acceptable attitude for them, but it still involves emotional labor as described on page 209 of our textbook.
Similar to how society has made women’s work to be of lesser importance, invalids are only allowed into certain lower status positions such as janitors. This reflects Ashcraft’s third frame: genetic organizations. The gendered, or genetic, organization emerges out of five processes. The first process is ‘the social construction of divisions of labor, positions and types of work along gendered (or genetic) lines’ (211). The technology used to identity ‘invalids’ and even the word invalid itself help to reinforce the genetic division. Since society is so restrictive to what valids and invalids can do as a profession, the forth process, which involves individuals taking up those career choices that reinforce the genetic differences, is also apparent in the film Gattaca. Only when Vincent lies about his genetic identity is he hired into a ‘valid’ position.

These are just some of the examples of how Gattaca shows the four frames of identity as well as how organizations use power. Vincent is able to break the chains of an invalid but it is only through a lot of hard work and trickery. He did not change society’s ideology; he only found a way to get around it. Even though Gattaca is an extreme form of discrimination and power, it can help us to see in real life, how organizations use power to control employees and how society’s ideology may limit our expectations of people.


Matt Everett

The film portrays a system that is obsessed with genetic perfection. In order to survive, it was necessary to out smart other people because your fate relies on genetic testing. The film has a consistent theme of power and masculinity. Even the women conformed to the masculinity by wearing their hair back and never down. The color scheme throughout the entire film was very dark and dominant and the architecture of all the buildings was rigid and manly.

After watching the film, I noticed that Gattaca is more similar to our society than many people think; to a certain degree of course. Their society is structured so it is almost impossible for many to be successful because your life depends on your DNA and whether you are considered a valid or an invalid. In our society, the way our tax system is set up makes it almost impossible for someone to go from a lower class to a higher socio-economic class. Our system is somewhat designed to keep people in their current me social class. The rich get richer while the poor get poorer. In Gattaca, your future employment relies on your DNA testing thus keeping someone in the same social class for the rest of their lives.

Genetic identity is a reoccurring theme in the film. In order for Vincent to pursue his dreams and ambitions, he had to take on the role of another male who is considered a “valid.” Because he is considered an “invalid” at birth, it is impossible for him to become successful without the help of Jerome. Taking on multiple identities is not a simple task. As discussed in the text, multiple identities are an ongoing process and are very complex. Vincent had to go through many obstacles in order to assume the role of another person.

The text discusses gender differences in the work life which also applies to one of the constant themes in Gattaca. Gender is “a socialized but relatively fixed identity…organized around biological sex and which fosters fairly predictable communication habits” (Ashcraft, 2004, p. 276). Men and women have distinctive styles and are outgrowths of gendered socialization. In the scene when Marie Freeman is giving birth, she has no say in what her child is going to be named. This is a big give away from the very beginning of the film that lets us know everything is dominated by the male. In the workplace there was hardly in females at all in the film. This tells us that they view women as people who are only capable of giving birth while the men are out working. In the whole film there were only a couple women while everyone else was male.

Monday, November 12, 2007

G A T C: The Building Blocks of Discrimination

The world of Gattaca portrays a bleak and dark futuristic society based on biologic hegemony. It is a world in which a person’s DNA strands and genomics destine their place in a caste system: Valid or Invalid. In the ideology of Gattaca, one must have a “genetic quotient second to none”; all the defects eliminated through engineering. To have begun life as a natural zygote or “God’s hand instead of a geneticist’s” is to trudge through life as a second-class citizen or Invalid. Those that are genetically engineered have a higher role than God; they wield all the power, benefits, and glory of achievement. Invalids, hence, are subjected to a life of purgatory. In Gattaca, the powers that be have “discrimination down to a science.”
Gattaca mirrors life in that Invalids are representative of women’s lives. Biology plays a major role in the film, as does real life. We can safely say that our society as an organization is gendered, “advantage and disadvantage, exploitation and control, action and emotion, meaning and identity, are patterned through and in of a distinction between male and female, masculine and feminine.” (211) We can deconstruct the 5 process of Frame 3 to illustrate this point.
Women like Invalid usually play supporting roles in most organizations. There are the exceptions of women and Vincents that outwit the dominant group. In doing so, women often have to adapt to rules of the divisions of labor.
Symbols and Images. Like Gattaca, the symbols of leadership today are that of masculinity. Even the Valid women in the film must adhere to this image. Their hair is held tightly in a bun, their wardrobe is masculine-influenced, and their speech/body language is structured to that of men. Is it similar today’s world? The images of world, business, social, and religious leadership all point in the same direction.
Communication interaction. Throughout Gattaca, Invalids are spoken to not with. Machines often tell an Invalid if he is welcomed or not. The communication is also non-verbal; Valids are upright, forward-looking and confident in stature. Invalids look downward and never at a Valid’s eyes, slouching, and disheveled. Even amongst Invalids, the language spoken is usually of a defeatist nature, hopelessness. Recall how Vincent’s supervisor speaks to him. In today world, observe the communication between women/men, women/women, men/men. The language usually reflect that women are not in power.
Identity reinforcement. The career choices, dress, and communication of Invalids are blatant. The above 3 processes are practiced over and over by women in today’s world. In her book, Nickel and Dimed, Barbara Ehrenreich uses first person research methods to illustrate this point. Women will often times restructure and reinforce their identity to subserviency. Many times, they do this without realizing it, creating a vicious cycle.
Fundamental element in “organizational logic”. Just as Invalids in Gattaca ‘become’ Invalids, women are often the product of the daily practices of domination and culture of subserviency.

Gattaca-Katrena Uelese

Gattaca Review

Gattaca displayed ideology throughout the film. The ideology of the workplace was that men were suited best to go to space. The men were dominant in the workplace and the women were viewed as the caretakers of the office. People assumed that everyone was ‘valid’ and that everyone went about their day in their small cubicles and stayed very conformed. It seemed there were unwritten rules about how to complete the day, stay silent, do your work, pass the identity test, etc. We definitely saw that power can change people. The director was murdered so someone else could take his place and run the project. We saw that genetics also gave people more power over others, for example, the main character obtains power from having such perfect genetics. The ideology of genetic superiority is that those who were pre-determined genetically are to be better than those who weren’t. It definitely can invade you life, for example, Anton’s life was changed when he found out his life span was to his 30’s and that his heart problem would prohibit him from ever going to space. The same disadvantage applies to the women character; she had a similar heart problem that left her unable to make it to space as well. It is life altering to control the genetics of your children before they are even born, then to have one child who is genetically perfect and one who is not.
We definitely saw two of the four frames from chapter seven displayed in the film. The first, gender differences at work, was very prevalent. The workplace was mainly men, while there were few women present. The main character that was in the film was not genetically perfect, nor did she have a chance at going into space. She was also the person in charge of getting records together during the investigation, while the men did the research and questioning, more hands on detective work. We also saw men doing physical strength exercises to prove their abilities, while the women character never participates. This works closely with the second frame, gender identity as organization performance. There were several gender norms in this film. The men wore suits and were very strict and stern. The women were few but proper and more sensitive and emotional. The men were very competitive, especially making it to space, being the head director and winning at a swimming challenge.
We also saw the differences of how genetics can separate people. Those with pre-determined genetics are superior to those who were not genetically pre- determined. They were viewed as less valuable and not worthy of living long lives with fewer achievements. Gender and genetic discrimination are very similar. You are treated differently for the way you are made and not what you are capable of and the person you are. The children who were not genetically determined did not choose to be different that the majority and the same goes for gender. People don’t necessarily want to be different from the most, but when you are dealt a hand of cards, you have to go with it and make the best of it. The main character of Gattaca does a good job surpassing the unexpected and showing people that he is capable of the un-imaginable. Overall, this film definitely touches on gender, power, and identity and a different look at the work life.

Gattacca-Heather Miguel

In the film Gatacca we are taken to a place in the future where your life and death are already planned for you at birth. You are told what you will do, what will happen to you and when and how you will die. The ideology of the people's genetic superiority involves superiority and organization. Control is the ultimate power in this film and you can either have it or not, determined by your genetics. Our book talks about the gender differences at work and in Gatacca, they are clearly apparent. The men have the power and the women do wht they are told, even when it will out them behind in their own work, which in the long run will most likely be a factor on whether or not one is promoted. Irene and Vinecent are both living with heart conditions, which would set them apart and never allow the to go 'up'. However, Vinecent is able to manipulate this insane identity verification system, everyday, and work his way from the janitor to and elite, as two 'different' people. Irene doesn't accept her heart condition, she is clearly bothered by it, but accepts that she will never be able to go up, and continues her work as she is told and goes on with her life as a passive, suspicious but supportive figure. This is a part of gender discrimination. Irene and Vinecent have the same job, same goals, same condition, yet Vinecent gets by it and achieves his dream. Gender discrimination still goes on in the workplace today unfortunately, men are more likely given better pay, higher jobs and more security. I feel that we are trying as hard as we can to overcome this and are succeeding little by little, but we still have a ways to go.